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educational content

open rate's blog

Insights in Education: Exploring Our Company's Experience and Expertise

WHAT IS LEAD GENERATION?

In today's competitive business landscape, lead generation has become an indispensable aspect of any successful sales and marketing strategy.

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BENEFITS OF LEAD GENERATION

Lead generation is a powerful strategy that offers numerous benefits to businesses of all sizes and industries.

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BEST PRACTISES FOR LEAD GENERATION

To achieve optimal results, businesses must adopt best practices that maximize the effectiveness of their lead-generation efforts. How?

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FALL IN LOVE WITH STATS

Numbers won’t tell everything but understanding them can offer valuable insights into the current state of email campaign.

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REMEMBER ABOUT WARM UP

In the world of email marketing, preparing your email infrastructure for sending messages is just as important as the campaign itself.

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COLD CAMPAIGNS DURING HOLIDAYS?

The Holiday season such as Easter 🐣, Christmas🎄, New Year's Eve 🎉 and other festive times, presents a unique opportunity for Lead Generation specialists

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OUTSOURCED OUTBOUND?

 The unique nature of every company means that identical strategies can produce different outcomes, even within similar industries and markets. So, what drives these differences?

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We decided to outsource the lead generation process service because we were opening up to a new market. Local companies didn’t know us but we knew they needed our service. By using Open Rate we were able to build relationships with more companies in a shorter time with better results. I would definitely recommend this service to others!

Valjo Kütt

Co-Founder & COO at UpSteam

My business partners were sceptical about the cold email campaign. They said nobody will reply to this, it is not GDPR compliant and it just won't work. They were wrong. Now we have a personalized cold email campaign doing all the cold calls for us. We get 10+ inbound leads a week making inquiries and willing to meet with us. We don't need to waste our time on prospecting but focus on selling to companies who are interested in our services.

Sander Aavik

Head of Business Development at vDisain

OpenRate led the entire lead generation process end-to-end so that the only time when our attention was required was actually when there were new leads interested in seeing the demo of our product.

Michael Grubka

Co-founder & CEO at Apropo