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case study

With Open Rate we reduced the sales cycle time and needed no additional salespeople.

Digit.on specialises in digital transformation of business processes. We’re successful in combining our team’s solid experience in business process optimization with the functionality of modern technologies (robotic process automation, AI, OCR, etc.).

Digit.on

Digit.on specialises in digital transformation of business processes. We’re successful in combining our team’s solid experience in business process optimization with the functionality of modern technologies (robotic process automation, AI, OCR, etc.).

Our clients span from global corporations to mid-size organisations. Building a healthy sales pipeline is crucial for our business. Before we had a salesperson responsible for the identification of leads and for setting up follow-up meetings.

We need a constant inflow of new leads from various industries. Therefore give “a try” to Open Rate, to check how automated lead generation can bring us many quality leads. The results of the campaign we conducted with Open Rate exceeded our expectations. Even though we started the campaign in the middle of the holiday season we faced pretty impressive open rates and response rates.

Within the 3 month campaign, we managed to gain more than 40 client meetings leading to a few proposal stage cases (our sales process cycle so far took ca 6 months). Working with Open Rate we reduced the sales cycle time and needed no additional salespeople. With automated lead generation, we screened the market promptly and thoroughly.

To be honest, we had some scepticism about the automation of our B2B sales activities, but now we have no doubt this is the right way to be efficient in filling up our sales funnel.

Open Rate professionals led us through the whole campaign, providing not only tools but also very valuable advice on proper communication with target companies.We’re happy to recommend Open Rate as a professional advisor in lead generation.

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