From Zero to Automated Outreach
This collaboration shows how even without prior experience in LinkedIn outreach, a clear system can deliver strong results fast. OpenRate built and automated Maciej’s entire lead-generation workflow, giving him a simple, effective process that now runs almost entirely on its own.
Challenges:
Maciej Marchaj had never run any LinkedIn lead generation campaigns before, not even manually.
He wanted to test this channel with us, but had no existing workflow, no database, and no structure to start from.
The challenge was to build everything from the ground up in away that felt simple, clear, and easy for him to use.
Solution:
Since Maciej was starting completely from scratch, we focused on building a simple, repeatable system he could feel confident using.
Together we:
● created a targeted database tailored to his ideal audience
● designed a clear, step-by-step workflow for LinkedIn outreach
● taught him the basics of how LinkedIn campaigns actually work
● set up and fully automated his outreach so he could test the channel without any manual effort
● optimized the messaging to make the first campaign as effective as possible
Results:
After implementing the workflow:
- Maciej reduced his manual workload by 80%+
- outreach runs automatically, without daily micromanagement
- he now spends more time on actual sales and relationship-building, not admin
- new audiences are being reached consistently instead of “when there’s time”
conclusions:
This project was a perfect reminder that lead generation isn’t only about launching new campaigns - it’s also about improving the processes people already use. Sometimes the biggest win isn’t a new tool… it’s giving someone their time back.
It is going way better than I was expecting. Value for money is great.
